Privacy policy

This Privacy Policy describes how PURITY ("we", "us", or "our") collects, uses, and shares information about you when you use our website, mobile applications, and other online products and services (collectively, the "Services"), or when you otherwise interact with us.

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree, please do not use our Services.

Personal Information We Collect or Process

When you create an account, place an order, or contact our support team, we collect information you provide directly to us. This includes your name, email address, postal address, phone number, and payment details.

We also collect certain information automatically when you use our Services, such as your IP address, browser type, operating system, referring URLs, device identifiers, and cookie data. We use this data to understand how visitors interact with our website and to improve your experience.

If you choose to connect a social media account to our Services, we may receive information from that platform in accordance with its own privacy practices.

How We Use Your Information

We use the information we collect to process transactions and send you related information, including purchase confirmations and invoices; to send you marketing communications, where permitted by law; to respond to your comments, questions, and requests; to monitor and analyze trends, usage, and activities in connection with our Services; and to detect, investigate, and prevent fraudulent transactions and other illegal activities.

We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.

Sharing of Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except as described in this Privacy Policy. We may share your information with third-party vendors and service providers that perform services on our behalf, such as payment processing, shipping, data analytics, email delivery, and customer service.

We may also disclose information about you if we believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Services and to hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information. These may include the right to access, correct, or delete personal data we hold about you; the right to object to or restrict certain processing; and the right to data portability.

To exercise any of these rights, please contact us at privacy@purity.com. We will respond to your request within 30 days.

Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. However, no security system is impenetrable and we cannot guarantee the security of our databases.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a prominent notice on our website prior to the change becoming effective. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: PURITY, 123 Clean Beauty Lane, Belgrade, Serbia. Email: privacy@purity.com